Peripheral persuasion route
WebThe peripheral route of persuasion involves using peripheral cues, such as attractiveness or credibility, to influence someone's attitudes or behavior without necessarily engaging in logical or rational arguments. Here are some ways you could use the peripheral route of persuasion to get your classmates or roommates to do or not do something: WebAccording to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral (figure below). …
Peripheral persuasion route
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WebPeripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message. WebThe peripheral route is used when the message recipient has little or no interest in the subject and/or has a lesser ability to process the message. Being at the low end of the elaboration continuum, recipients do not …
WebThe ELM proposes two major routes to persuasion: the central route and the peripheral route. Under the central route, persuasion will likely result from a person’s careful and thoughtful consideration of the true merits of the information presented in support of … WebThe peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1984). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement.
WebFeb 16, 2024 · When people are persuaded via central route processing, they have focused on the message’s strengths. On the virtue of the amount of effort that the person being persuaded has made in deciphering what the message is telling them, they will make a decision based on their thoughts. WebAug 25, 2024 · This is the peripheral route to persuasion - when people do not elaborate on a persuasive argument and instead are swayed by surface characteristics that are peripheral to the message. When using ...
WebIn the peripheral route, persuasive influences are more tangential to the issues at hand. For egg- in a PSA targeted against smoking in youth, the peripheral route will show the teenagers having a better sex life after quitting smoking. (William G. Shadel, January 2009) Central processing occurs
WebFeb 8, 2024 · Below are some key differences between the central and the peripheral routes to persuasion: Individuals who are influenced by the peripheral route are usually passive … josh brooks motorcycle racerWeb• The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message. Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. Key Terms josh broten actorWebAccording to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral ( Figure 12.15 ). Figure 12.15 Persuasion can take one of two paths, and the durability of the end result depends … Social psychology examines how people affect one another, and it looks at the po… josh broome twitterWebMar 18, 2024 · The peripheral route to persuasion is a psychological theory that explains how people are influenced by factors that are not directly related to the content of the … how to lay ceramic tiles on a wooden floorWebThe peripheral route of persuasion involves using peripheral cues, such as attractiveness or credibility, to influence someone's attitudes or behavior without necessarily engaging in … how to lay chippingsWebCommercials with Peripheral Persuasion taliacjones 2 subscribers Subscribe 51 53K views 12 years ago A video of some great commercials that give powerful peripheral cues that demonstrate that... how to lay cinder blocks for shed foundationWebThe peripheral route to persuasion is where a person bases his response to a message on reasons other than the content of the message itself. This may include anything from … how to lay cinder block corners